Vice President Marketing
Heidi Lorenzen is Accela’s Vice President, Marketing. Heidi is a high-impact global marketing executive with a 25+-year international career demonstrating her passion for taking fresh approaches to address unprecedented demands — and opportunities — on marketers. She is adept at leading change, repositioning companies, building legendary teams, reaching lofty goals, coaching and mentoring toward high performance, and “pushing the envelope” on creativity and innovation. Prior to Accela, Heidi was Vice President, Marketing at Singularity University where she built and led a team responsible for educating, inspiring and empowering leaders to apply exponentially-growing technologies (like biotechnology, artificial intelligence, and neuroscience) to create a more abundant future and help address humanity’s biggest challenges. Previous to Singularity University, Heidi served as Chief Marketing Officer at CloudWords responsible for accelerating the growth, visibility, and value of the company through high-impact marketing. She also held senior marketing executive roles at enterprise software and technology leaders including Autonomy, Interwoven and Polycom. Heidi serves as Vice Chair of National League of City’s Corporate Partners Leadership Council, is a Business Mentor at Bishop Ranch Intelligence Innovation Accelerator, and an Adjunct Professor, Business Strategy at San Francisco State University, College of Business. She holds a B.A. summa cum laude from Middlebury College (where she also learned to speak Mandarin Chinese) and an MBA in International Management from New York University’s Stern School of Business.