Heidi Lorenzen - Accela

Heidi Lorenzen

Vice President Marketing
Heidi Lorenzen is a high-impact global marketing executive with a 25+-year international career. She is passionate about taking fresh approaches to addressing the dramatic shifts in marketing that are placing unprecedented demands—and opportunities—on marketers.

Heidi is known for her ability to see the deeper potential in companies, products and people, then pointing her passion, creativity and strategic thinking to create the absolute highest value from them. She’s adept at leading change, repositioning companies, building legendary teams, reaching lofty goals, coaching and mentoring toward high performance, and “pushing the envelope” on creativity and innovation.

Heidi holds a B.A. summa cum laude from Middlebury College (where she also learned to speak Mandarin Chinese) and an MBA in International Management from New York University’s Stern School of Business.